love, tindelJohn Tindel · Portfolio

Ads I'd stop for.

Billboards, social, print and merch for Thryv, YP, IBM and The Weather Company, HUGE and some of Atlanta's own, from Footie Mob to Docent Coffee.

Thryv · YP · IBM and The Weather Company · HUGE · ATLFirst · Footie Mob · Docent Coffee · Prissy Tomboy

YP · Out of home

From a roadside billboard to Grand Central.

Out of home has one line and a second to land it. For YP, the line “Can do that” covered Grand Central Terminal during Advertising Week, Los Angeles billboards, a building wrap and a food truck.

YP · Grand Central stairs
YP · “Get to the moon?”
YP · A city of searches
YP · The platforms
YP · “Now you can do anything in LA”
YP · “Deal with LA traffic?”
YP · Building wrap, Los Angeles
YP · “Roll with the locals” food truck
YP · Digital OOH, New York

The full YP campaign story →

Thryv · Social and display

Social that sells software to small businesses.

Carousels that open on the owner’s question, survey data turned into shareable charts, and ads for ThryvPay that show the product doing the work.

Carousel: “Want to show up on Google?”
Carousel, card 2
Carousel, card 3
Survey data as social
Survey data as social
Survey data as social
“Deliver an excellent contactless experience.”
ThryvPay: “Get paid in a way that fits your work”
ThryvPay, product version

The Thryv site rebuild →

YP · Print and display

Honest headlines, from print to retargeting.

For small-business owners: “We can’t help you with HR, taxes, OSHA, crying kids… but we can handle your marketing.” For consumers: display ads that ask what a lazy Sunday could become.

B2B print ad
Display and retargeting
Display for the mybook feature
Identity · Merch · Packaging

Marks, shirts and a coffee bag.

Brand work for clients beyond the day job, much of it through my studio, Imagination Bureau.

IBM and The Weather Company“Be a Weather Viking.” Instead of a sports-team viking, the weather app’s own icons combine into the silhouette.
The mark
Built from weather icons
On merch
HUGEFor HUGE’s move to Atlanta: a 3D “H” from their logo, covered in Southern slang.
The “H” in the Atlanta office
ATLFirstA symbol for Atlanta, plus a typeface drawn from it.
Logo and wordmark
The mark system
In use
In use
Footie Mob · Docent CoffeeTees for Atlanta United’s supporters club, printed live outside Mercedes-Benz Stadium, and an artist-series bag for an Atlanta roaster.
Footie Mob tee
“The South got something to say”
Docent Coffee artist bag
Prissy Tomboy AthleticsA powerful, pretty identity for girls’ and women’s fitness, from stationery to campaign.
Stationery
Marks and lockups
“Make girls powerful”