John Tindel

First, in-house creative: the new brand, rolled out across every channel. Then the thing every buyer meets first: the website, and the studio that builds it.

• Rebuilding corpay.com Navigation, the homepage, forms and lead quality, from research to decision record to build. Unlock
• Corpay AI An always-on AI sales rep for corpay.com that answers buyers, qualifies them and books the meeting, day or night. Unlock
• The AI Studio Four AI agents write, argue and check each other's work. People approve anything that ships. Unlock
• One brand, every channel The team that turned a new identity into a working system for paid, social, billboards, trade shows and landing pages. Unlock
• The checks you trust stopped working A campaign for CFOs on AI payment fraud, anchored by a 31-page guide. Unlock

Shared in interviews. The full story of both roles opens with the same password.

They write, argue and check each other's work. A person still signs every release.

One sentence in, a room of specialists out. The job is sized first, so a headline never gets the full pipeline. Every claim has to trace to a source, every check is labeled automated or by hand, and the system never approves its own work.

• Multi-agent orchestration
• Agentic workflows
• Human-in-the-loop approval
• AI governance
• Audit trail
• Context engineering
• Deterministic guardrails
• Source-grounded claims
• Synthetic persona evals
• Prompt-injection defense
• Model-agnostic: Claude and ChatGPT
• Human-approved learning

A site rebuild is never one deliverable. It's a dozen workstreams that have to agree, across brand, product marketing, sales and development.

The job was to keep every piece telling the same story and to make the call when they pulled apart. Testing shaped those calls, and the design team grew through outside hires and internal promotions without losing anyone.

All in the same system as the site, so the ad and the page it led to felt like one experience. The work grew leads, organic traffic and followers.

After a two-month trial, a single page with a sticky menu kept the whole lineup in view, each product in its own color. Engagement went up, and visitors started moving between products.

Also the main sales website, redesigned around its three product lines, and the Make Every Day Local campaign site. The lesson: what it takes to make one idea hold up at full size.

Designed with YP's data team for the homepage of the sales website. The gap on the map becomes a lead for sales.