Blog filter by YP Marketing Solutions

Grand Central TakeoverAs marketers descend on New York for Advertising Week, those traveling through Grand Central Terminal found themselves surrounded by ads for YP, the company formerly known as the Yellow Pages. YP unveiled a “station domination” of Grand Central…

YP, only the best local app ever, lets you save all your favorite local businesses in mybook. Create collections like Home, Car, Kids, Date Spots, and Pet Resorts so you can quickly access to your go-to businesses.

Project Description: YP® is the leading local search marketer in the nation. During the reinvention of this legacy company into a digital monster, a huge issue had to be addressed.  Working with my creative director & copywriter to develop a...

Email Marketing StrategyCreative direction & design for email marketing strategy for both b2b and b2cemail campaigns.Creative Director & Copywriter + Stakeholders & VP's App Tip SeriesGetting to know an app through strategic email marketing and design. A triggered series of emails showcasing...

YP 2.0 CONCEPT COLLATERAL DESIGN + ICON LANGUAGEAligning uniquely designed icons with a suite of products to create a language of product icons that can be used as both a symbol and design elements.

More information coming soon.Logo and look for brand eventStage DesignEvent App DesignCollateral DesignSignage